Maintain Great Customer Experience During Retail Refurbishments

In today’s competitive retail landscape, maintaining a great customer experience is essential, especially during times of refurbishment or construction. Whether you’re upgrading an existing store or preparing for a grand opening, it’s crucial to ensure that your customers continue to enjoy their shopping experience with minimal disruption. Here’s how retail stores and shopping centres can achieve this, with insights from retail hoarding experts, Westgate Global.

Use hoardings to protect and inform

During construction or refurbishment, it’s vital to keep customers safe and informed. Installing hoardings like Hoardfast provides a physical barrier between construction zones and customer areas, ensuring safety by containing dust and reducing noise. Additionally, these hoardings can be used to display graphics that inform customers about ongoing works and any changes to the store layout, maintaining a clear and professional environment.

Create anticipation for new openings

When refurbishing or preparing for a new store opening, hoardings are not just a protective measure – they’re also a marketing tool. Use hoardings to build excitement with eye-catching graphics that highlight opening dates, upcoming store features, and promotional offers. This turns a construction site into a canvas for advertising, helping to draw in customers even before the store is open.

Blend seamlessly into the retail environment

Customers appreciate consistency in their shopping experience. Hoardfast panels from Westgate Global can be customised with graphics to match the existing aesthetic of your retail environment. This ensures that, despite ongoing works, the store maintains a cohesive look and feel, minimising the visual impact of construction and enhancing the overall customer experience.

Leverage hoarding graphics for brand promotion

Hoardings present a unique opportunity for continuous advertising. Unlike traditional billboards, which require costly placement fees, hoarding graphics allow you to promote your brand or upcoming products 24/7, without interruption. With the ability to display large format designs, logos, and promotional messages, these graphics can significantly enhance brand visibility and customer engagement.

Speed and efficiency in installation

Time is of the essence in retail. Quick installation of hoardings is crucial to reduce downtime and keep the store operational. Hoardfast’s modular design allows for rapid setup and removal, ensuring that refurbishment projects cause minimal disruption to daily operations. Additionally, Westgate Global’s panels are manufactured from 80% recycled materials, supporting your commitment to sustainability.

Communicate changes effectively

Refurbishments often involve reconfigured spaces or temporary changes to store layouts. Use hoardings to clearly communicate these changes to customers, helping them navigate the store with ease. Displaying vital information such as new entrance points, relocated sections, or safety instructions on the hoarding can greatly improve the customer experience during the refurbishment period.

By integrating these strategies, retail stores and shopping centres can ensure a smooth and enjoyable shopping experience, even in the midst of construction. Westgate Global’s Hoardfast system not only protects and informs but also enhances the aesthetic appeal and marketing potential of your retail space, ensuring that your customers remain engaged and satisfied.